New High-Altitude Hospitality and Entertainment
The Super G Faloria Mountain Club is Going to Open
Innovations do not concern only ski runs, high-altitude hospitality is evolving as well. Cortina, already well known for its fine food and wine offer, is embracing the momentum of renewal and the positive Olympic atmosphere with new investments in various sectors.
Following its success in Courmayeur, Cervinia, and Madonna di Campiglio, the brand Super G is a leading name in the aprés-ski world. It is now ready to arrive in Cortina d’Ampezzo, in the Faloria ski-area, becoming a pioneer of high-altitude night life in the Queen of the Dolomites. It is not just a guesthouse, but an experiential venue where fine food and wine experiences meet music and contemporary design. A mile-high club house where every detail - from the panoramic terrace to live DJ sets, to the gourmet dishes of the Meraviglioso restaurant - is designed to offer authentic emotions and spontaneous sharing.
Super G appeals to an international, dynamic, cross-generational community from Gen Z to urban travellers, from skiers returning from ski runs to curious lovers of the mountain lifestyle. Cortina thus welcomes a new iconic destination, blending alpine spirit with contemporary glamour.
The Franz Kraler Chalet Opens at Socrepes
Chalet Franz Kraler Club Moritzino is the ambitious new project of the Kraler family, renowned for their high-end multibrand boutiques which have become an essential part of Cortina’s stylish atmosphere. The chosen location is Socrepes, at the foot of the Tofane group, the core of the Olympic ski area. Designed by blueArch studio, the project aims at redefining high-altitude hospitality standards by fusing design, nature, and cultural vision. The chalet will extend over three levels with large windows overlooking the Olympic ski runs.
In concert with the Craffonara family, founders of the legendary Club Moritzino - a symbol of luxury entertainment at 2,100 metres of altitude - the chalet is conceived as an open, versatile, and cultural space, ready to host site-specific installations, collaborations with fashion and design brands, artistic projects, and immersive experiences. The cuisine will be entrusted to the chefs of Club Moritzino offering a selection of menus that blend South Tyrolean roots and Mediterranean inspiration in a never ending dialogue between land and sea.
A Programme of Cultural, Artistic, and Lifestyle Events.
The path leading to Milano -Cortina 2026 also involves culture with the Cultural Olympics of Milano Cortina 2026. The programme features Cortina di Stelle, an exhibition by artist Fulvio Morella, curated by Sabino Maria Frassà and promoted by Cramum and Lagazuoi Spa, with the collaboration of the Municipality of Cortina and the FISIP (Italian Federation of Paralympic Winter Sports) and under the patronage of the Italian Paralympic Committee and INJA Louis Braille in Paris.
Inclusion, sports, and light as a means of universal connection are the key themes of the exhibition that will be hosted in two symbolic venues: the Lagazuoi Expo Dolomiti, a museum at 2,732 metres, and the Council Room in Cortina Town Hall. The exhibition, officially opened on December 22nd, 2025 will be on until March 31st, 2026, accompanying visitors throughout the whole period of the Games.
The core of the exhibition is the Braille Stellato, an original poetic alphabet which turns the Braille alphabet into tactile constellations: celestial maps to be read with the fingertips.
Braillight, luminous sculptures using light as a means of inclusion and sensorial dialogue, open the artistic journey.
The artistic project also includes the itinerant installation, Una Panchina Ispirata al Paesaggio, (“A Bench Inspired by the Landscape”) by South Tyrolean artist Jürgen Niederfriniger. The artist is known for his works combining tradition, innovation, and respect for the environment.
The bench will be placed in the most iconic spots of Cortina ski area: much more than a mere urban furniture, it is a minimalist object designed to blend into nature, inviting visitors to sit, admire the landscape, and take unique photographs.
Art plays an important role during the Olympic events. In the centre of Cortina, in Piazza Roma - overlooking the Olympic ski-runs of the Tofane area, the famous olympic and paralympic symbols, Spectaculars and Agitos, are already on display.
High-altitude locations involved in the Games – Col Druscié, Col Tondo, and 5 Torri – will also host some artistic installations, veritable works that can be used by the public , thus offering fantastic “photo opportunities”.
Cortina and Cinema.
Since the Sixties the Ampezzo Valley has appeared in many films: from The Pink Panther to A Place for Lovers, from 007 – For your Eyes Only to Vacanze di Natale, from Cliffhanger to Han Solo: A Star Wars Story.
The Olympic Games are not only about sports, but will contribute to promoting the history and the culture of the region - a legacy designed to last well beyond Milano-Cortina 2026, created with the support of the Municipality of Cortina d’Ampezzo, the Veneto District, and institutional and private partners (Audi Italia, Cortinabanca, La Cooperativa di Cortina, Regole d’Ampezzo, Elleboro Editore).
Accadde a Cortina (“It Happened in Cortina”) is a literary and tourist itinerary created by Una Montagna di Libri: a true open-air museum of Dolomite literature, consisting of 18 corten-steel (highly resistant) panels displayed in the town centre, along forests paths, and across the Ampezzo mountains.
The words of authors of the likes of Buzzati, Montale, Hemingway, Bellow, Parise, Forster, Rigoni Stern and many others come alive once more in the places that inspired them - from Corso Italia to Lake Sorapis, from the Tofane to Croda da Lago.
At each stop, the panel features a QR code linking to a bilingual digital platform (Italian/English, with a Ladin section), enriched with multimedia content and audiobooks thanks to the cooperation with Emons - a true “audiobook of the Dolomites”.
